• Home
  • Blog
  • Smog — is agri the cause or casualty?
Image

Smog — is agri the cause or casualty?

As the intensity and spread of smog in the country increase year after year, farmers’ in-situ burning of rice stubble in October and November to clear their fields for the following (Rabi) crop — wheat, oilseeds, potatoes, vegetables — is dropping in rice-growing areas due to a variety of circumstances.

First, agricultural mechanization is on the rise, aided by provincial government subsidies. Sales data show an increase in the usage of zero-tillage drills, super seeders, and rotavators for wheat sowing. These instruments allow farmers to seed wheat without burning rice stubble.

Second, the sharp increase in electricity and gas prices has forced many enterprises to use biomass as a more cheap energy source, particularly for boiler fuel. To accommodate this requirement, tractor-driven balers collect and condense surplus rice.

Third, the availability of half-feed rice harvesters has increased dramatically during the last two years. These not only reduce harvest losses, but also preserve the complete rice plant after grain threshing (unlike combine harvesters, which slice it up).

Such rice straw is easy to harvest — either manually or with a baler — and has a high economic value due to its numerous use in industrial and rural regions, including crop mulching, animal bedding, and cooking fuel. It is also used as a livestock feed alternative in place of wheat straw, and its demand has recently increased as maize (fall crop) acreage has decreased in numerous districts.

Fourth, rice producers are gradually transitioning from long-duration basmati kinds (130-140 days) to short-duration cultivars such as kissan basmati.

Among all industries contributing to smog, agriculture has the most potential to achieve significant benefits fast and with minimal effort. However, thus far, the government’s strategy has primarily relied on command-and-control tactics — issuing fines and recording first information reports — in a reactive, fire-fighting mode.

These initiatives are essentially chasing shadows, since government offices lack the expertise and resources to efficiently monitor millions of acres of rice fields dispersed across dozens of districts. We must accept that farmers resort to burning agricultural residue due to a lack of balers, labor shortages for manual collection, and increased prices.

Unfortunately, the government has failed to acknowledge that Pakistan, like many other countries, is progressively shifting to a circular bioeconomy.

This can only be achieved by strongly marketing tractor-driven balers through subsidies, particularly for small and medium-sized businesses interested in implementing market-based solutions to reduce smog.

Unfortunately, in the recently formed Roadmap for Smog Mitigation in Lahore (2024-25), the Punjab government concentrates primarily on providing 5,000 subsidised super seeders, completely ignoring balers. Policymakers failed to recognize that a super seeder is only useful for wheat sowing and not for other Rabi crops, particularly large-scale potato planting in Lahore and the neighboring Sahiwal division.

Furthermore, superseeders are most successful in rice fields harvested using a combine harvester. It cannot be used in fields harvested using a half-feed rice harvester without first removing the rice straw, either manually or with.

There is another side to the story: the negative impacts of smog on agriculture, which has gotten insufficient attention from political and policy circles. Agriculture may be the only sector that both contributes to and is affected by smog.

During smoggy months, less sunlight impedes photosynthesis, resulting in restricted plant development, increased vulnerability to insect and pest assault, flower bud loss, and yellowing of foliage. Smog contains a variety of contaminants and chemicals, including ground-level ozone (O3), nitrous oxide, sulfur dioxide, and carbon monoxide, all of which have a severe impact on Rabi crops’ health, yields, and quality. Poor wheat germination due to smog is a problem that directly impacts the country’s greatest staple crop.

Releated Posts

Trump’s shocking declaration that the US wants to occupy the Gaza Strip

In a move that would upend decades of US policy toward the Israeli-Palestinian conflict, President Donald Trump declared…

ByBySAADFeb 10, 2025

Survivors of the Moroccan boat disaster have returned home.

GUJRAT: The final group of eight survivors arrived at Islamabad airport on Saturday, completing the repatriation of at…

ByBySAADFeb 2, 2025

In Riyadh, Syrian interim President Sharaa talks with the Saudi Crown Prince.

According to Saudi state news agency SPA, Syria’s interim president, Ahmed al-Sharaa, visited Saudi Crown Prince Mohammed bin…

ByBySAADFeb 2, 2025

ICC provides an update on ticket sales for the Champions Trophy in 2025.

Four locations in Karachi, Rawalpindi, Lahore, and Dubai, United Arab Emirates, will host the eight-team competition, which will…

ByBySAADJan 27, 2025
3 Comments Text
  • Kevin Barber says:
    Your comment is awaiting moderation. This is a preview; your comment will be visible after it has been approved.
    Hi Gofad, Most business owners pour money into marketing that doesn’t work. They run ads, post on social media, and hope for the best—only to be disappointed by the results. The problem? They’re relying on vague branding tactics instead of proven strategies. Dan Kennedy calls this the “ADHD approach to marketing”—jumping from one shiny tactic to another without a clear, measurable plan. But there’s a better way: Direct-Response Marketing. This approach focuses on generating real, measurable results, like leads, sales, and conversions. Here’s how you can start applying it today: Step 1: Speak Directly to Your Audience One of Dan’s key teachings is this: “If you’re speaking to everyone, you’re speaking to no one.” Direct-response marketing works because it’s personal. For example: A company selling weight loss supplements doesn’t just target “everyone who wants to lose weight.” Instead, they target busy moms who want to shed pounds quickly after having kids. A financial advisor doesn’t market to “everyone interested in saving money.” They craft campaigns for high-income professionals nearing retirement. Your Action Step: Write down your audience’s specific demographics, challenges, and goals. Step 2: Use an Irresistible Call-to-Action Every piece of marketing must tell the audience what to do next. Whether it’s “Download this guide,” “Sign up for a webinar,” or “Call now,” your call-to-action (CTA) should be clear and compelling. Example 1: A dental clinic offered a free teeth-whitening session for new patients. The clear CTA—“Call to schedule your free session today!”—resulted in a 200% increase in appointments. Example 2: A SaaS company ran ads with the CTA: “Get a 30-day free trial today.” The campaign boosted signups by 35%. Step 3: Track and Test Everything One of Dan’s most famous quotes is: “You can’t improve what you don’t measure.” Direct-response marketing relies on tracking every aspect of your campaign. What’s your click-through rate? How many leads did you generate? What’s your cost per acquisition? Example: A real estate agent ran Facebook ads targeting first-time homebuyers. By testing different headlines and images, they reduced their cost per lead by 50%. Tomorrow, we’ll dive into the art of crafting offers your customers can’t refuse. To your success, Kevin Who is Dan Kennedy? https://books.forbes.com/authors/dan-kennedy/ Unsubscribe: https://marketersmentor.com/unsubscribe.php?d=gofad.xyz&real=yes
  • Samual Battle says:
    Your comment is awaiting moderation. This is a preview; your comment will be visible after it has been approved.
    Hey Gofad, Imagine launching a product and selling out in 48 hours—without spending a fortune on ads. Sounds like a dream, right? That’s exactly what happened to EcoStride, a sustainable sneaker brand. Instead of relying only on ads, they used a press release to get featured on Yahoo Finance, Google News, and 150+ media sites. ✅ 11,400+ visitors in 5 days ✅ 300+ sales before ads even started ✅ 100% free organic traffic from media coverage And the best part? Writing a press release used to be time-consuming and difficult, but now EIN Presswire’s AI Press Release Generator makes it fast and effortless. Just enter your details, let AI craft a professional press release, and distribute it to top-tier media instantly. Launch your next product the smart way. Try It Today: https://marketersmentor.com/sold-out-product-launch.php?refer=gofad.xyz&real=yes To your success, Samual Unsubscribe: https://marketersmentor.com/unsubscribe.php?d=gofad.xyz&real=yes
  • Rachele Cook says:
    Your comment is awaiting moderation. This is a preview; your comment will be visible after it has been approved.
    Dan Kennedy often uses a simple analogy to illustrate a common marketing mistake: Imagine walking into a store and being swarmed by a salesperson who starts pitching everything they sell—refrigerators, running shoes, blenders—without once asking what you’re actually looking for. It’s frustrating, ineffective… and exactly what most businesses do in their marketing. Instead of speaking directly to prospects’ specific needs or concerns, most businesses blast the same generic message to everyone. And according to Dan, that’s a surefire way to water down your impact—and your profits. He points to Weight Watchers as a prime example. They serve two distinct types of customers: Health Buyers – motivated by medical reasons, like a doctor’s orders or an upcoming surgery. Event-Driven Buyers – focused on short-term goals, like fitting into a dress for a wedding or looking good for a vacation. These two audiences have completely different motivations. One wants to avoid a health crisis. The other wants to feel confident on the beach. But for years, Weight Watchers hesitated to segment their leads and tailor their message accordingly—despite the fact that segmentation could’ve easily doubled their effectiveness. And this issue isn’t limited to weight loss companies. At Magnetic Marketing, Dan Kennedy and his team have identified seven distinct interest categories among their audience—from wealth attraction to direct marketing and beyond. If they tried to send one message to all seven groups, they’d fail to deeply connect with any of them. Dan compares this to politics: voters often care about one primary issue. Your leads are no different. Some are driven by fear. Others by ambition. And others by a very specific short-term goal. Consider three different prospects in the finance space: One fears running out of money in retirement. Another wants to protect wealth for their grandchildren. A third wants to maximize investment returns. A single message trying to appeal to all three ends up resonating with none of them. That’s why segmentation is so powerful—and profitable. By tailoring messages to meet prospects where they are mentally and emotionally, businesses instantly build trust, create relevance, and position themselves as the only solution that truly gets the customer. Dan outlines a simple framework for doing this: 1.Use a Self-Select Mechanism Ask your audience questions like: “Are you looking to grow your wealth?” “Do you want to protect your assets for your family?” 2.Tailor the Follow-Up Once they identify their concern, follow up with stories, testimonials, and offers that directly address it. 3.Watch Response Rates Soar A personalized message turns cold leads into warm conversations—and buyers. Dan stresses this strategy works in every industry. He’s seen it boost performance in colleges, financial firms, info-product businesses, and even local service providers. Take colleges, for example. A dad wants to know his kid will get a job after graduation. A mom wants safety and solid food options. The student just wants to know they’ll make friends. Smart schools speak directly to each one—and enrollment improves dramatically. If segmentation sounds like a mystery to you, Dan lays it all out in plain English in The No B.S. Guide to Direct Marketing. In it, he reveals: The art of message-to-market match—how to say the right thing to the right people. How to build self-select mechanisms that get prospects to reveal what they want—without a survey. His exact process for creating segmented campaigns that maximize every dollar spent. Click Here to Claim Your FREE Copy of The No B.S. Guide to Direct Marketing + $6,193 in Exclusive Bonuses: https://marketersmentor.com/direct-marketing-book.php?refer=gofad.xyz&real=yes Dan Kennedy has watched businesses transform overnight simply by getting smarter with how they segment and speak to their audience. Don’t waste another marketing dollar talking to everyone. Start speaking to someone—the right someone—and watch your results soar. Dedicated to Multiplying Your Income, Rachele P.S. Dan always reminds his clients: Whoever can spend the most to acquire a customer—wins.Segmentation helps you do just that… profitably. Unsubscribe: https://marketersmentor.com/unsubscribe.php?d=gofad.xyz&real=yes
  • Leave a Reply

    Your email address will not be published. Required fields are marked *

    Scroll to Top